Content Management System
WordPress (often referred to as WP) is a free open source Content Management System (CMS).
WordPress has a free community driven via WordPress.org and a commercial presence via WordPress.com
WordPress was initially an online diary blog software that allowed users to document their lives, passion or activity into digital content, these days WP has evolved :
– 60 Million websites plus use WP
– Government use WP
– Seed, start up, SME, brand and corporate use WP
– Multi function CMS for brochure or ecommerce
– Intuitive real time, code less web editing possible
WordPress Content Management System (CMS)
The WP CMS is underpinned by PHP and normally a MySQL database.
The framework is extended through plugins and templates, more commonly referred to as themes.
WP is insanely popular due to the speed and ease that a basic website can be designed and built or coded specifically for complex display of information, scheduling or automations.
As WP is the worlds most populate CMS, this website focuses on the opportunities with it’s CMS and services or products associated or that use this CMS.
CMS WP themes
There are millions of WP themes available, normally there are three possible routes to owning your own WP theme.
1. Buy a ready made theme from a market place such as Theme Forest or Template Monster.
2. Code your own theme, or get an agency or freelancer to code a theme for you.
3. Buy a ready made theme or download an existing theme you have usage rights to and edit it yourself or through an agency or freelancer.
Ready made themes can start from as low as $20 and complex or bespoke (IP) coding can go to thousands.
As you probably expect, there is a catch using WP.
Like all software, it will need to be updated. While the start up costs of time and money can be low, there would be a cost of time and energy if code or information was lost or breached.
WP community provide free updates to be actioned, seen inside your WP back office area and likewise other WP software including plugins also need updating for new releases and patches.
There are many organisations, agencies and freelancers that can help you maintain your website CMS.
CMS and CRM
As you would expect there are many Customer Relationship Management (CRM) tools and services that have been modified to work with WordPress :
– Salesforce – CRM
– Hubspot – CRM
A number of CRMs can also assist as dual or multi purpose software applications :
– Active Campaign – CRM and Email / content scheduling
– Mailchimp – CRM and email lists / autoresponders and scheduling
Once you have installed WP there are plenty of opportunities to preview or take free trials for the companies mentioned above.
CMS and plugins
There are thousands of different plugins for you to choose from. In fact there are over 50,000 via the repository Popular plugins often include :
- Yoast SEO
- Contact Form 7
- NextGen Gallery
- W3 Total Cache
- Smush Image Compression
- Google XML Sitemaps
Remember, the more plugins you use the more updates your CMS will need and the more strain you’ll place on your server.
WordPress CMS support
There are organisations who will take the strain of running your website back ups, updating your CMS and plugins. It’s well worth investigating these types of services to see if they can
- Secure your website
- Protect your website data (files and images)
- Lower the risk of hacking and viruses
We recommend the following website for WordPress CMS support
- WordPress updates, management and hosting : WP Engine
- £49 WP fixes, support and maintenance : Fixed.net
WordPress CMS agency and freelancer support
If you want to have a face to face support or something more personalised then there are numbers of web agencies and freelancers who can provider WordPress leadership.